Electronic Arts Creates New Reality Competition Show, The Sims Spark’d, and Partners With Turner Sports to Televise Four-part Series Beginning Friday, July 17, at 11 p.m. ET/PT on TBS

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ: EA), in partnership with Turner Sports’ esports and gaming entertainment brand ELEAGUE and Buzzfeed Multiplayer, today announced a first-of-its-kind reality competition series centered on EA’s popular life simulation franchise, The Sims™. Since its release in 2000, The Sims has been redefining what it means to be a gamer, allowing players to create and control characters in a virtual world, where they can express themselves in a way that is most authentic and meaningful to them.

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